The Art Of On-e

Welcome to the launch of the on-e solution and website. If you’ve just stumbled across this, then welcome, make yourself at home…but you’re probably wondering what is on-e all about?

The on-e philosophy is to fill what I believe to be a very significant gap in the market, and that’s to go one step beyond the usual website monetisation. This we know is going to be the number one priority for the owners of a vast number of websites, big or small, niche or generic in the months ahead.

The recession may have exposed the gaps in the current monetisation models that many media owners are working to, but in many ways it has just brought into focus faults that were already becoming apparent before the current downturn. Our belief is that with advertisers increasingly looking to work on performance-based metrics, pressure would continue to be applied to site owner’s business models.

The art of on-e therefore is to provide site owners with one new solution that will increase conversions, help raise page yields, and also help generate that much needed additional traffic. We do this through our secret sauce of the on-e solution, of which more anon.

Through this blog we’ll not only keep you up to date with what’s going on with us as on-e develops, but we’ll also look at the current state of the monetisation market. So we hope that you’ll keep in touch, join the on-e community, and let us know what you think of our venture (good and bad.) We look forward to catching up with you soon.

Rob, MD, on-e