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On-e talks
People power – The rise of group buying sites
Rob looks at the sudden rise of group buying sites, and hopes someone will get him something from one of these for his birthday.
So is it farewell to DGM?
Rob says a quick farewell to DGM
Eyes across the water – Monetizing an online international audience
Rob looks at online international traffic and wonders whether much has changed about how we can make money from it…
Paying for your view, monetization of online video.
Rob looks at the growth of the VoD and wonders where the money will come from to pay for it
Twitter Weekly Updates for 2010-06-20
Currently looking for remnant B2C UK display inventory for CPC/CPL campaign, drop me a line at robert.kelly@magnetisemedia.com #
Currently looking for remnant …
Currently looking for remnant B2C UK display inventory for CPC/CPL campaign, drop me a line at robert.kelly@magnetisemedia.com
Staying On-e step beyond – I’m moving on, but the blog stays
Well it’s sort of goodbye from Rob, as he moves to take up a new job. He promises (or is that threatens) to keep the blog going though.
Online monetization. Is there enough fuel going into the funnel?
Rob apologises for the gap between blogs, and argues that looking at performance marketing in isolation from other parts of the promotional and branding jigsaw is a mistake that can skew understanding of effectiveness.
Twitter Weekly Updates for 2010-05-30
http://www.marketingweek.co.uk/news/ipad-and-facebook-will-end-google%E2%80%99s-dominance/3014015.article #
http://www.marketingweek.co.uk…
http://www.marketingweek.co.uk/news/ipad-and-facebook-will-end-google%E2%80%99s-dominance/3014015.article
Mounting momentum behind mobile monetization
Mobile monetization hits fever pitch. Does this herald a paradim shift or just unwarrented excitement over the new new thing
Driving dining. Restaurant vouchers most popular online discount.
Rob looks at restaurant vouchers and wonders whether they’ll have a bigger impact than just deciding which pizza place you’ll eat at
Twitter Weekly Updates for 2010-05-09
http://in.reuters.com/article/technology-media-telco-SP/idINLDE6430NQ20100504
Interesting speculation on affiliate market consilidation #
http://www.on-e.co.uk/affiliate-network-consolidation-is-tradedoubler-in-play/, thoughts on the TD acquisition story #
More on the TD acquisition story, http://www.on-e.co.uk/affiliate-network-consolidation-is-tradedoubler-in-play/ #
More on the TD acquisition sto…
More on the TD acquisition story, http://www.on-e.co.uk/affiliate-network-consolidation-is-tradedoubler-in-play/
Affiliate network consolidation. Is TradeDoubler in play?
Rumours are rife, is TradeDoubler being stalked. Rob thinks this is likely, but whether it will amount to anything is far from certain.
http://in.reuters.com/article/…
http://in.reuters.com/article/technology-media-telco-SP/idINLDE6430NQ20100504
Interesting speculation on affiliate market consilidation
Twitter Weekly Updates for 2010-05-02
http://www.on-e.co.uk/social-media-monetization-roi-still-pie-in-the-sky/ #
http://www.nma.co.uk/news/mobile-ad-spend-rose-by-a-third-in-2009/3012702.article, so there's more to mobile than texting #
http://www.on-e.co.uk/on-e-vlog-gordons-gaffe-and-online-reputation-management/ Latest Vlog from On-e, Gordon and reputation management #
http://www.on-e.co.uk/on-e-vlo…
http://www.on-e.co.uk/on-e-vlog-gordons-gaffe-and-online-reputation-management/ Latest Vlog from On-e, Gordon and reputation management
On-e Vlog, Gordon’s gaffe and online reputation management
Rob’s take on reputation management, whether it’s online or offline, bad news travels fast
http://www.nma.co.uk/news/mobi…
http://www.nma.co.uk/news/mobile-ad-spend-rose-by-a-third-in-2009/3012702.article, so there’s more to mobile than texting
http://www.on-e.co.uk/social-m…
http://www.on-e.co.uk/social-media-monetization-roi-still-pie-in-the-sky/
Social Media Monetization – ROI still pie in the sky?
A rant on social media, and how difficult it is to measure the success of engagement
Twitter Weekly Updates for 2010-04-25
http://www.on-e.co.uk/fist-growth-in-marketing-spendf-for-10-quarters-according-to-bellweather-will-this-impact-online/ #
At Figaro social media conference. Presentations variable, Propel sponsored Jelly Beans excellent #
Why is social media studied in isolation, when it's part of so many people's daily experience. #
Why is social media studied in…
Why is social media studied in isolation, when it’s part of so many people’s daily experience.