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News
Affiliate marketing – Is it at a crossroads?
Well I’ve been writing this blog for quite a few months now, and to be honest I’m not sure for how much longer I’m going to continue. One things I’ve noticed about online monetization is that there’s an awful lot of noise generated on the subject, which has had precious little impact on how business [...]
Is accepting payment vital to online monetization?
Will keeping payments on site rather than redirecting through merchants increase the amount that sites can make from their audience
Vlog – Google Vs Facebook, Clash of the Titans?
Now with new Newsroom style backdrop
Quids in for Quidco as Andreou trades up
Will Andy Andreou help Quidco achieve on it’s ambitions
News: TradeDoubler CEO Announced
Urban Gillstrom new CEO at TradeDoubler
One Video Blog. CPE is for me? The new metric in Online Monetization
Rob’s back with a new studio, but the same old act. Unscripted, one take as always
Video blog. Shopping sections and online monetization
Rob’s back in front of the wallpaper to talk about whether shopping sections can help a publisher’s online monetization strategy
Where do newspapers stand online?
The resignational of Greg Hadfield highlights the tensions between the traditional world of newspapers and their new digital teams.
The right impression – Post impression tracking and affiliate sales
A quick look at the differences between UK and European views on post impression tracking and affiliate sales
Taxing times – Online Monetization and the French Google tax
A quick commentary on the rumours that the French government is contemplating taxing internet advertising revenues
Giving something back. Loyalty and incentive sites
Musings on the current state of the loyalty publishing sector and what the future might hold
Testing times for search, Google under performs?
Brief discussion of the Google quarterly results, and how this might highlight some of the shortcomings of performance, search marketing
Brand buddies? Brands, affiliates and strategic search groups.
Personal musings on the brand bidding, affiliates, strategic search groups and the future for monetization of brands online
A poor performance? B2B sites and CPA
Why haven’t B2B sites embraced the CPA metric. Is there one reason for it’s poor performance within the B2B arena or is it a combination of factors
Not top of the Phorm. BT drops behavioural targeting solution.
News just out that BT won’t be deploying the Phorm behavioural targeting solution. How much is this due to negative publicity.
AdLINK group disposes of AdLINK Media arm to Hi-media
Further consolidation in the Ad Network market place as two European firms combine. Is weakness in the market contributing to the mega mergers
Is online display advertisting inventory now a commodity?
My career in online has been so long that I can remember when standard
CPMs were measured in the multiples of tens of pounds. This was a
happy time when inventory was in relatively short supply compared to
the amount of people who wanted to buy it. No one Googled as it hadn’t
been invented, and nobody said Yahoo’ed [...]
Bio
Rob Kelly, Managing Director
‘Rob has been involved in internet related business since the heady
days of the late 90’s. Having worked most recently as Head of
Publisher Sales at TradeDoubler and formerly for DGM, Rob has
extensive experience in helping website owners build on the revenue
potential of their sites. Having worked previously for a number of
media owners and [...]