Pan European performance marketing specialist, TradeDoubler, has announced the appointment of Urban Gillstrom as company President and CEO. Gillstrom has a long background in the IT/Telecoms industry, joining direct from the US telecoms company Comverse, and having had a long tenure at Ericsson prior to this.

Gillstrom replaces, interim CEO Orjan Frid. The performance marketing sector continues to face substantial challenges over the course of 2010, as regular readers of this blog will be aware. We do however offer TradeDoubler and new CEO Urban Gillstrom best wishes during an exciting time.

Rob MD, One