As readers of this blog will have noted, two of the organisations that have received most attention are affiliate marekting network, TradeDoubler, and leading loyalty site, Quidco. I find it interesting then that my old colleague Andy Andreou is to join as what’s been positioned as the last piece of the management jigsaw. The full press release can be checked out here.

In the time I worked with Andy I was always impressed by his knowledge and ability, and I think that he is a great hire for Quidco as they look to move from being the biggest player in a slightly obscure market to a household name. At present cashback and loyalty sites though huge don’t impact on the vast majority of the web shopping population, my own feelings are that it will be tricky (but of course not impossible,) to square the growth of what is in effect a discount service without alienating the brands and merchants that it relies on.

Having said that, I doubt whether Quidco has yet reached a ceiling, and I look forward to commenting on the next developments.

Rob, Founder, One