Step Beyond™ Adsense+44 (0)20 7251 0101>2be@on-e.co.uk
Posts Tagged ‘Ad Networks’
What’s the USP, differentiation, ad networks and online monetization
Commentary on the still very disparate ad network market
So is it farewell to DGM?
Rob says a quick farewell to DGM
Vlog – Google Vs Facebook, Clash of the Titans?
Now with new Newsroom style backdrop
One Video blog: Paywalls, Online Monetizatio or Limitation
Video blog on paywalls and their potential impact on publishers monetization strategies.
Up or down. Different visions for next year’s ad spend
A quick look at two different predictions for next year
Sticking it on. The joy of white labels.
White labels offer instant functionality and monetisation opportunities to the site owner. Is there a dark side however to the white label?
Less is more? Will we see the continued consolidation of ad networks
Does the future hold less, but more differentiated ad networks? How consolidated will the market become?
Talking ’bout a revolution? The social media conversation
What does joining in the social media conversation mean just yet. Shoudl brands be doing all the talking, or would acting like a good date and just listening make more sense for now
Turf wars Google versus Microsoft. Why the other sides grass might be greener,
Microsoft/Yahoo! deal, Google Ad Exchange. Are the two giants preparing to slug it out in each other’s backyards
A poor performance? B2B sites and CPA
Why haven’t B2B sites embraced the CPA metric. Is there one reason for it’s poor performance within the B2B arena or is it a combination of factors
Added Value? Ad Networks and their challenges
Over the past few years, Ad Networks and their cousins, Site Representation houses have firmly established themselves as part of the media landscape. Now their status seems to be underfire, with many of them ducking for cover against an onslaught of bad press and partner’s re-evaluating their positions. For their partners, working with an Ad [...]