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Posts Tagged ‘affiliate marketing’
So is it farewell to DGM?
Rob says a quick farewell to DGM
First growth in marketing spend for 10 quarters according to Bellweather. Will this impact Online?
Will the predict overall rise in marketing spend herald a boom time for online advertising? Will Rob write something interesting…
Google Cashback? I was April fooled.
The Google cashback April fool. How I was taken in and how foolish I feel
Display down, paywalls up. Online monetization at a crossroads?
Is the current mania for paywalls, simply a reaction to the ongoing revenue falls in display advertising?
Affiliate marketing – Is it at a crossroads?
Well I’ve been writing this blog for quite a few months now, and to be honest I’m not sure for how much longer I’m going to continue. One things I’ve noticed about online monetization is that there’s an awful lot of noise generated on the subject, which has had precious little impact on how business [...]
Video blog. Shopping sections and online monetization
Rob’s back in front of the wallpaper to talk about whether shopping sections can help a publisher’s online monetization strategy
2010 – The year of the mobile online monetization?
Will 2010 be another non year of the mobile, or does this year herald the dawn of real online monetization opportunities?
Gambling as clicks and mortar.
Quick discussion on whether the gambling industry offers any pointers for other services operating in both the online and real worlds
Cash back to the future! Further musings on loyalty sites
Cash back is king presently. How long though can it hold on to the throne.
Online monetization – One’s view on 2010
One’s thoughts (well Rob Kelly’s,) on what 2010 could possible hold for the world of online monetization. More exciting than 2012, with better special effects.
Small hurdles – The debate over micropayments
Micropayments, alternative content and the B2B press
One in the news – Partnership with Gambling.com
Details on our new partnership with Gambling.com
Incremental Improvements – What we learned at A4U Expo
Pressure for a more accountable affiliate model seems to be growing. Will affiliates and networks respond.
Keeping the faith. Ecommerce and the postal strike.
Will the postal strike send us to the shops rather than the laptop in the run up to Christmas
The tail wagging the dog. The publisher long tail and ad distribution networks.
Does the long tail matter to Ad and Affiliate networks? If so is it going to be easy to engage
Cheap as clicks? Is paid search advertising getting more expensive?
Is it true that paid search advertising costs are increasing. Is this part of a devious plot or purely market forces at work?
Judging on performance. Are affiliate networks in flux?
Are these proving to be testing times for affiliate networks? Has the economic downturn not produced the expected dividend for performance marketing
Click la difference, does audience interaction differ from country to country?
Do the French click differently to the Germans. Why do the British respond so badly to email