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Posts Tagged ‘affiliate networks’
What’s the USP, differentiation, ad networks and online monetization
Commentary on the still very disparate ad network market
So is it farewell to DGM?
Rob says a quick farewell to DGM
Affiliate marketing – Is it at a crossroads?
Well I’ve been writing this blog for quite a few months now, and to be honest I’m not sure for how much longer I’m going to continue. One things I’ve noticed about online monetization is that there’s an awful lot of noise generated on the subject, which has had precious little impact on how business [...]
Is accepting payment vital to online monetization?
Will keeping payments on site rather than redirecting through merchants increase the amount that sites can make from their audience
Change in the line up – Digital Window purchases Buy.at
A very quick commentary on the news that Buy.at is to be spun out of AOL and purchased by Axel Spinger, owner of Affiliate Window
One Vlog – The publishers role in the affiliate landscape
Video blog on how publishers fit into the affiliate landscape.
Post Impression Sales – Online Monetization tool or cheat
What is a post impression sale, and how do they distort the affiliate landscape
The right impression – Post impression tracking and affiliate sales
A quick look at the differences between UK and European views on post impression tracking and affiliate sales
Cash back to the future! Further musings on loyalty sites
Cash back is king presently. How long though can it hold on to the throne.
Online monetization – One’s view on 2010
One’s thoughts (well Rob Kelly’s,) on what 2010 could possible hold for the world of online monetization. More exciting than 2012, with better special effects.
Remember Platform A?
How the demerger of AOL from Time Warner can perhaps a reflection in the difficulties of faced in tying up AOL advertising into Platform A
Up or down. Different visions for next year’s ad spend
A quick look at two different predictions for next year
Being big by starting small – The power of niche websites and the battle for the mid tail.
A slightly rambling look at how the focus for affiliate networks should be shifting perhaps to the 2nd tier, mid tail sites.
Who’s looking at you? The subtle rise of Cost Per Engagement advertising.
Cost Per Engagement is an increasingly used term, but what does it mean, is there a clear definition?
Incremental Improvements – What we learned at A4U Expo
Pressure for a more accountable affiliate model seems to be growing. Will affiliates and networks respond.
Sticking it on. The joy of white labels.
White labels offer instant functionality and monetisation opportunities to the site owner. Is there a dark side however to the white label?
On the line? Can content sites benefit from the web shopping boom
Do content sites benefit from white label shops?
An exchange of ideas? Further thoughts on the Google ad exchange.
What does the launch of the Google Ad exchange mean for the industry?
The tail wagging the dog. The publisher long tail and ad distribution networks.
Does the long tail matter to Ad and Affiliate networks? If so is it going to be easy to engage
Cheap as clicks? Is paid search advertising getting more expensive?
Is it true that paid search advertising costs are increasing. Is this part of a devious plot or purely market forces at work?
Judging on performance. Are affiliate networks in flux?
Are these proving to be testing times for affiliate networks? Has the economic downturn not produced the expected dividend for performance marketing
Giving something back. Loyalty and incentive sites
Musings on the current state of the loyalty publishing sector and what the future might hold