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Posts Tagged ‘affiliate’
One Vlog – The publishers role in the affiliate landscape
Video blog on how publishers fit into the affiliate landscape.
The right impression – Post impression tracking and affiliate sales
A quick look at the differences between UK and European views on post impression tracking and affiliate sales
Remember Platform A?
How the demerger of AOL from Time Warner can perhaps a reflection in the difficulties of faced in tying up AOL advertising into Platform A
Who’s looking at you? The subtle rise of Cost Per Engagement advertising.
Cost Per Engagement is an increasingly used term, but what does it mean, is there a clear definition?
Incremental Improvements – What we learned at A4U Expo
Pressure for a more accountable affiliate model seems to be growing. Will affiliates and networks respond.
Keeping the faith. Ecommerce and the postal strike.
Will the postal strike send us to the shops rather than the laptop in the run up to Christmas
Sticking it on. The joy of white labels.
White labels offer instant functionality and monetisation opportunities to the site owner. Is there a dark side however to the white label?
An exchange of ideas? Further thoughts on the Google ad exchange.
What does the launch of the Google Ad exchange mean for the industry?
The tail wagging the dog. The publisher long tail and ad distribution networks.
Does the long tail matter to Ad and Affiliate networks? If so is it going to be easy to engage
Giving something back. Loyalty and incentive sites
Musings on the current state of the loyalty publishing sector and what the future might hold
A poor performance? B2B sites and CPA
Why haven’t B2B sites embraced the CPA metric. Is there one reason for it’s poor performance within the B2B arena or is it a combination of factors