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Posts Tagged ‘cpa’
What’s the USP, differentiation, ad networks and online monetization
Commentary on the still very disparate ad network market
GMTV to Daybreak. Site equity, rebranding and online monetization.
A quick posit on the effects on rebranding on site equity and web presence
New media still undervalued as part of the mix?
A brief comment on a report stating that the average Briton now spends over half their waking life plugged into some sort of technology
So is it farewell to DGM?
Rob says a quick farewell to DGM
Eyes across the water – Monetizing an online international audience
Rob looks at online international traffic and wonders whether much has changed about how we can make money from it…
Online monetization. Is there enough fuel going into the funnel?
Rob apologises for the gap between blogs, and argues that looking at performance marketing in isolation from other parts of the promotional and branding jigsaw is a mistake that can skew understanding of effectiveness.
Driving dining. Restaurant vouchers most popular online discount.
Rob looks at restaurant vouchers and wonders whether they’ll have a bigger impact than just deciding which pizza place you’ll eat at
Affiliate network consolidation. Is TradeDoubler in play?
Rumours are rife, is TradeDoubler being stalked. Rob thinks this is likely, but whether it will amount to anything is far from certain.
Yahoo! restricts network. Do you need fat resources for the long tail?
Does managing the longtail need a big network, discuss…
Display down, paywalls up. Online monetization at a crossroads?
Is the current mania for paywalls, simply a reaction to the ongoing revenue falls in display advertising?
Facebook grows as Google slows?
Snipped on recent figures stating the weekly US Facebook traffic exceeded that for US Google traffoc for the first time ever.
Affiliate marketing – Is it at a crossroads?
Well I’ve been writing this blog for quite a few months now, and to be honest I’m not sure for how much longer I’m going to continue. One things I’ve noticed about online monetization is that there’s an awful lot of noise generated on the subject, which has had precious little impact on how business [...]
Is accepting payment vital to online monetization?
Will keeping payments on site rather than redirecting through merchants increase the amount that sites can make from their audience
Change in the line up – Digital Window purchases Buy.at
A very quick commentary on the news that Buy.at is to be spun out of AOL and purchased by Axel Spinger, owner of Affiliate Window
Will video be the gamechanger for online usage?
What does the inexorable rise of video through the web actually mean?
Face off? Further challenges for search from Facebook in the online monetization stakes
A quick blog on the recent NMA article about the increasing interest in social media for performance marketing
Traffic not the only route to online monetization?
The Telegraph admits that the relationship between traffic and revenue has broken down. What now to replace it.
Video blog. Shopping sections and online monetization
Rob’s back in front of the wallpaper to talk about whether shopping sections can help a publisher’s online monetization strategy
One Vlog – The publishers role in the affiliate landscape
Video blog on how publishers fit into the affiliate landscape.
Up, up, up? Increased search spend, decreased ROI?
Will pouring more money into search damage it’s lead over other acquisition channels?
Remember Platform A?
How the demerger of AOL from Time Warner can perhaps a reflection in the difficulties of faced in tying up AOL advertising into Platform A
Small hurdles – The debate over micropayments
Micropayments, alternative content and the B2B press
Who’s looking at you? The subtle rise of Cost Per Engagement advertising.
Cost Per Engagement is an increasingly used term, but what does it mean, is there a clear definition?
New bids please. eBay drops CPA in move towards floating CPC
Is eBay changing the performance marketing game to their freshly minted rules