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Posts Tagged ‘cpm’
What’s the USP, differentiation, ad networks and online monetization
Commentary on the still very disparate ad network market
Display down, paywalls up. Online monetization at a crossroads?
Is the current mania for paywalls, simply a reaction to the ongoing revenue falls in display advertising?
Are there cracks showing in the paywall?
Short commentary on the two differing views of paywalls been shown by the rival chief executives from Trinity Mirror and FT.com
Traffic not the only route to online monetization?
The Telegraph admits that the relationship between traffic and revenue has broken down. What now to replace it.
One Video blog: Paywalls, Online Monetizatio or Limitation
Video blog on paywalls and their potential impact on publishers monetization strategies.
Online monetization – One’s view on 2010
One’s thoughts (well Rob Kelly’s,) on what 2010 could possible hold for the world of online monetization. More exciting than 2012, with better special effects.
Remember Platform A?
How the demerger of AOL from Time Warner can perhaps a reflection in the difficulties of faced in tying up AOL advertising into Platform A
Small hurdles – The debate over micropayments
Micropayments, alternative content and the B2B press
Who’s looking at you? The subtle rise of Cost Per Engagement advertising.
Cost Per Engagement is an increasingly used term, but what does it mean, is there a clear definition?
Less is more? Will we see the continued consolidation of ad networks
Does the future hold less, but more differentiated ad networks? How consolidated will the market become?
Talking ’bout a revolution? The social media conversation
What does joining in the social media conversation mean just yet. Shoudl brands be doing all the talking, or would acting like a good date and just listening make more sense for now
Turf wars Google versus Microsoft. Why the other sides grass might be greener,
Microsoft/Yahoo! deal, Google Ad Exchange. Are the two giants preparing to slug it out in each other’s backyards
Not top of the Phorm. BT drops behavioural targeting solution.
News just out that BT won’t be deploying the Phorm behavioural targeting solution. How much is this due to negative publicity.