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Posts Tagged ‘online advertising’
Eyes across the water – Monetizing an online international audience
Rob looks at online international traffic and wonders whether much has changed about how we can make money from it…
One Video Blog. CPE is for me? The new metric in Online Monetization
Rob’s back with a new studio, but the same old act. Unscripted, one take as always
Up, up, up? Increased search spend, decreased ROI?
Will pouring more money into search damage it’s lead over other acquisition channels?
Online monetization – One’s view on 2010
One’s thoughts (well Rob Kelly’s,) on what 2010 could possible hold for the world of online monetization. More exciting than 2012, with better special effects.
Where we live now – How social networks continue to gain ground.
A look at how social networks might fit into the advertising landscape in the future
Being big by starting small – The power of niche websites and the battle for the mid tail.
A slightly rambling look at how the focus for affiliate networks should be shifting perhaps to the 2nd tier, mid tail sites.
Less is more? Will we see the continued consolidation of ad networks
Does the future hold less, but more differentiated ad networks? How consolidated will the market become?
Talking ’bout a revolution? The social media conversation
What does joining in the social media conversation mean just yet. Shoudl brands be doing all the talking, or would acting like a good date and just listening make more sense for now
Virtually gone! Life after print for news stand titles online.
Will the Observer join the growing list of publications now only available in an online format
Turf wars Google versus Microsoft. Why the other sides grass might be greener,
Microsoft/Yahoo! deal, Google Ad Exchange. Are the two giants preparing to slug it out in each other’s backyards
Friends Undervalued. ITV to sell Friends Reunited for £160 million loss
A new owner for Friends Reunited. What could this mean for the veteran social networking site
Giving something back. Loyalty and incentive sites
Musings on the current state of the loyalty publishing sector and what the future might hold
Is online display advertisting inventory now a commodity?
My career in online has been so long that I can remember when standard CPMs were measured in the multiples of tens of pounds. This was a happy time when inventory was in relatively short supply compared to the amount of people who wanted to buy it. No one Googled as it hadn’t been invented, [...]
Added Value? Ad Networks and their challenges
Over the past few years, Ad Networks and their cousins, Site Representation houses have firmly established themselves as part of the media landscape. Now their status seems to be underfire, with many of them ducking for cover against an onslaught of bad press and partner’s re-evaluating their positions. For their partners, working with an Ad [...]