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Posts Tagged ‘Paid Search’
GMTV to Daybreak. Site equity, rebranding and online monetization.
A quick posit on the effects on rebranding on site equity and web presence
Online monetization. Is there enough fuel going into the funnel?
Rob apologises for the gap between blogs, and argues that looking at performance marketing in isolation from other parts of the promotional and branding jigsaw is a mistake that can skew understanding of effectiveness.
First growth in marketing spend for 10 quarters according to Bellweather. Will this impact Online?
Will the predict overall rise in marketing spend herald a boom time for online advertising? Will Rob write something interesting…
Google Cashback? I was April fooled.
The Google cashback April fool. How I was taken in and how foolish I feel
Display down, paywalls up. Online monetization at a crossroads?
Is the current mania for paywalls, simply a reaction to the ongoing revenue falls in display advertising?
Video blog – Will search grow without limits
Video on whether paid search is reaching a treshold in terms of generation of ROI, compared with alternative online advertising solutions.
The right impression – Post impression tracking and affiliate sales
A quick look at the differences between UK and European views on post impression tracking and affiliate sales
Up, up, up? Increased search spend, decreased ROI?
Will pouring more money into search damage it’s lead over other acquisition channels?