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Posts Tagged ‘performance marketing’
Online monetization. Is there enough fuel going into the funnel?
Rob apologises for the gap between blogs, and argues that looking at performance marketing in isolation from other parts of the promotional and branding jigsaw is a mistake that can skew understanding of effectiveness.
Display down, paywalls up. Online monetization at a crossroads?
Is the current mania for paywalls, simply a reaction to the ongoing revenue falls in display advertising?
Money from your pocket. Will the mobile space be effectively monetized?
The age of mobile monetization has probably finally dawned. How it will develop though is still far from certain.
Is accepting payment vital to online monetization?
Will keeping payments on site rather than redirecting through merchants increase the amount that sites can make from their audience
Vlog – Google Vs Facebook, Clash of the Titans?
Now with new Newsroom style backdrop
One Vlog-Valueing Online Traffic
Wordy video blog about the different valuations for online traffic.
Face off? Further challenges for search from Facebook in the online monetization stakes
A quick blog on the recent NMA article about the increasing interest in social media for performance marketing
Traffic not the only route to online monetization?
The Telegraph admits that the relationship between traffic and revenue has broken down. What now to replace it.
Small hurdles – The debate over micropayments
Micropayments, alternative content and the B2B press
New bids please. eBay drops CPA in move towards floating CPC
Is eBay changing the performance marketing game to their freshly minted rules
Testing times for search, Google under performs?
Brief discussion of the Google quarterly results, and how this might highlight some of the shortcomings of performance, search marketing
A poor performance? B2B sites and CPA
Why haven’t B2B sites embraced the CPA metric. Is there one reason for it’s poor performance within the B2B arena or is it a combination of factors