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Posts Tagged ‘Rob Kelly’
People power – The rise of group buying sites
Rob looks at the sudden rise of group buying sites, and hopes someone will get him something from one of these for his birthday.
Eyes across the water – Monetizing an online international audience
Rob looks at online international traffic and wonders whether much has changed about how we can make money from it…
Staying On-e step beyond – I’m moving on, but the blog stays
Well it’s sort of goodbye from Rob, as he moves to take up a new job. He promises (or is that threatens) to keep the blog going though.
Online monetization. Is there enough fuel going into the funnel?
Rob apologises for the gap between blogs, and argues that looking at performance marketing in isolation from other parts of the promotional and branding jigsaw is a mistake that can skew understanding of effectiveness.
Mounting momentum behind mobile monetization
Mobile monetization hits fever pitch. Does this herald a paradim shift or just unwarrented excitement over the new new thing
On-e Vlog, Gordon’s gaffe and online reputation management
Rob’s take on reputation management, whether it’s online or offline, bad news travels fast
Social Media Monetization – ROI still pie in the sky?
A rant on social media, and how difficult it is to measure the success of engagement
First growth in marketing spend for 10 quarters according to Bellweather. Will this impact Online?
Will the predict overall rise in marketing spend herald a boom time for online advertising? Will Rob write something interesting…
Google Cashback? I was April fooled.
The Google cashback April fool. How I was taken in and how foolish I feel
Bebo Begone? AOL to sell or shut Bebo
Rob Kelly’s take on the announcement of the proposed sale or closure of Bebo. Was this inevitable, or is it another example of AOL’s hubris
Yahoo! restricts network. Do you need fat resources for the long tail?
Does managing the longtail need a big network, discuss…
Display down, paywalls up. Online monetization at a crossroads?
Is the current mania for paywalls, simply a reaction to the ongoing revenue falls in display advertising?
Money from your pocket. Will the mobile space be effectively monetized?
The age of mobile monetization has probably finally dawned. How it will develop though is still far from certain.
Facebook grows as Google slows?
Snipped on recent figures stating the weekly US Facebook traffic exceeded that for US Google traffoc for the first time ever.
Affiliate marketing – Is it at a crossroads?
Well I’ve been writing this blog for quite a few months now, and to be honest I’m not sure for how much longer I’m going to continue. One things I’ve noticed about online monetization is that there’s an awful lot of noise generated on the subject, which has had precious little impact on how business [...]
Is accepting payment vital to online monetization?
Will keeping payments on site rather than redirecting through merchants increase the amount that sites can make from their audience
Are there cracks showing in the paywall?
Short commentary on the two differing views of paywalls been shown by the rival chief executives from Trinity Mirror and FT.com
Vlog – Google Vs Facebook, Clash of the Titans?
Now with new Newsroom style backdrop
Change in the line up – Digital Window purchases Buy.at
A very quick commentary on the news that Buy.at is to be spun out of AOL and purchased by Axel Spinger, owner of Affiliate Window
Will video be the gamechanger for online usage?
What does the inexorable rise of video through the web actually mean?
One Vlog-Valueing Online Traffic
Wordy video blog about the different valuations for online traffic.
Quids in for Quidco as Andreou trades up
Will Andy Andreou help Quidco achieve on it’s ambitions
Face off? Further challenges for search from Facebook in the online monetization stakes
A quick blog on the recent NMA article about the increasing interest in social media for performance marketing
News: TradeDoubler CEO Announced
Urban Gillstrom new CEO at TradeDoubler